Airline Work History

Digital Marketing Consultant

August 2011 to Present

SITA (Societe Internationale de Telecommunications Aeronautiques)

Audited intranet to advise for improvements to content, information architecture, usability and SEO; Developed and updated content for internal and external sites; Supported digital marketing campaigns; Published press releases and sent all-staff email

See Television and Self Employment for jobs between these.

Web Content Developer—delta.com

July 2004 to August 2007

Delta Air Lines

Collaborated with various stakeholders to create, maintain and manage marketing offers, redirects and landing pages on delta.com utilizing Documentum based CMS, Dreamweaver and DoubleClick Dart for Publishers while meeting stringent style guide requirements, casual writing style, and grammatical accuracy following the Chicago Manual of Style

Key accomplishments:

  • Implemented interactive route map that resulted in increased accuracy, competitive advantage, improved customer experience and increased productivity
  • Provided business requirements and direction to developers to transition Inflight Entertainment to an XML solution that separated data from design to improve efficiency in monthly updates
  • Collaborated with Delta's design agency in the development, implementation and maintenance of  a Flash-based destination promotion called Travel Getaways to generate incremental revenue
  • Participated in delta.com redesign which advanced site to XHTML compliance, CSS layout, and XML based navigation

 

Coordinator—Corporate Data Solutions

March 2003-June 2004

Delta Air Lines

Corporate Data Solutions (CDS) is the system that manages Delta’s corporate contracts and associated sales data. Oversaw all user support issues and worked on various projects as needed in support of product;  Maintained and updated all corporate leisure program Web pages on delta.com via CMS and Dreamweaver

Key accomplishment:

  • Designed and implemented intranet site and branded email news to inform national sales force and provide important documents in central location to free sales time for revenue generating activity

 

Sales Staff Assistant—Inside Sales

February 2002-March 2003

Delta Air Lines

Assisted Sales Manager in routine administrative duties of regional sales territory for southeastern states; Accessed, analyzed and recorded revenue and other sales data from various types of software applications

Key accomplishments:

  • Redesigned departmental intranet for maximum utilization by sales staff resulting in reduced administrative time for additional revenue generation
  • Designed intranet site for Sales Staff Assistants to standardize procedures and centrally locate job tools to reduce labor time
  • Built interactive databases with Microsoft Access to enhance departmental efficiency and provide sales data analysis to maximize revenue